Deer Valley Club in Park City, Utah was the first private residence club of its kind in the world. Comprised of 30 two and three-bedroom town homes and 10,000 square feet of clubhouse and amenity space, the Club was completed in March 1994. Steve Dering conceived this new residence club concept, including its critical reservation system, convinced the condominium developer to convert to the residence club structure, helped design the common areas and service components, and designed and implemented the marketing plan. Residence club sales revenues proved to be 180% of the previously projected whole ownership condominium sales.